Who we are
And here we are to tell a little about our history, but first of all welcome!
It's a pleasure to meet you 😊
We are Dario and Elisa, two 31 year olds both originally from Rome with a common dream: to live in the mountains and transform the mountains into their work.
How it all started:
Rome, autumn 2021.
I (Dario) at that time was a private security guard, working at a well-known security institute covering the entire national territory.
One fine day during a meeting with my superiors, I am informed that due to the pandemic and the related forced closures suffered by traders, many of them are no longer willing to pay for night surveillance, so in other words they warn me that there is no it is more the possibility for me to work in Rome with the full-time contract.
At this point they offer me two options:
The first is to stay where I am and settle for a part-time job;
The second is to accept a transfer to another region to maintain full time.
At the same time, Elisa, who had been working in a jewelry store for a few months, lost her job.
The jewelry store also had to remain closed for a certain period and since she was the last to arrive, when her contract expired it was simply not renewed.
So one evening we sit down over a beer and discuss the topic of “Transfer”.
Names like Milan pop up, mmm no, I don't like going from one big city to another, it's beautiful but it's too frenetic for my tastes, I would like to live in a quieter place.
Then Bologna comes out, oh beautiful Bologna! You can eat them well! And shortly afterwards Parma was also nominated...
Then at a certain point, a sip of beer, a moment of silence and Elisa says "What if we proposed Trentino-Alto Adige as a destination?"
After all, we have always dreamed of it, every opportunity so far has been good to go to the mountains, both the two of us together and with our respective families since we were children.
Think about it…
And in fact he was right, because with my family I was lucky enough to travel a lot (even abroad) but in particular I remember that every year we made a fixed stop in the Dolomites, I wore my first pair of skis when I was only 5 years old .
May 2021: I get the transfer to Bolzano.
2 years and a few months have already passed since that moment and I can say that living in the mountains is a dream come true.
It was strange in the early days, in winter taking the car to go skiing or snowshoeing whenever we wanted, just as in summer it was strange to be able to escape from the heat of the valley bottom and find refreshment in the high mountains among the paths, streams , lakes and peaks now bare of snow.
Our logo is the Marmolada, we chose the queen of the Dolomites because it is my favorite mountain, I often call her Mamma Marmolada because in some way she saw me grow.
My father taught me to fish when I was 7 years old and over time we never stopped doing it, I practiced various fishing techniques, starting with the good old Bolognese, passing through carp fishing, trying spinning in a generic way and with little knowledge, up to bass fishing which is the type of fishing that suits me best.
And at this point you will think: "Yes Dario, but where do you do bass fishing in Trentino-Alto Adige?" and I agree with you because the only possible options are Lake Garda or Lake Levico, but since I've been here I've been trying to evolve and learn as much as possible to catch in the stream, a completely new spot for me, and at the same time to improve myself in pike fishing, which is quite present in these waters.
I have invested a lot of time and money in sport fishing, but I am very happy about it because it is an emotion that only those who experience it can understand. Elisa (incredibly in my opinion) also follows me in this activity and enjoys being my photographer.
Hence the idea of including in the Store all those activities that in some way have always accompanied us and which have a single common denominator: The Mountain.
Those who practice mountain sports obviously want to enjoy the experience to the fullest and this is only possible if you have the right equipment, which is why we have searched for and brought together here the companies that still produce by hand, because we believe in handmade products.
And here is explained in a few lines "who, how, where, when and why".
It was a dream come true, just as it was a dream to open and now manage this store with the aim of providing the right materials and the right assistance to you customers, knowing that you are satisfied and happy with what you purchase for your passions.